Institution Research

THE WALT DISNEY 

               The Walt Disney Company, commonly known as Disney is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California.  Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Cartoon Studio; it also operated under the names The Walt Disney Studio and Walt Disney Productions before officially changing its name to The Walt Disney Company in 1986. The company established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks.

Roy.O.Disney 

Since the 1980s, Disney has created and acquired corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is known for its film studio division, The Walt Disney Studios, which includes Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, and Blue Sky Studios. Disney’s other main units and reporting segments are Disney Media Networks, Disney Parks, Experiences and Products, and Walt Disney Direct-to-Consumer & International. Through these segments, Disney owns and operates the ABC broadcast network; cable television networks such as Disney Channel, ESPN, Freeform, FX, and National Geographic; publishing, merchandising, music, and theater divisions; and Walt Disney Parks and Resorts, a group of 14 theme parks around the world.

The Walt Disney Company operates four primary business units, which it calls “business segments”: Studio Entertainment, Media Networks, Direct-to-Consumer & International, and Parks, Experiences & Products, which includes the company’s theme parks, cruise line, travel-related assets, consumer products and publishing divisions.Studio Entertainment includes the company’s primary business unit, The Walt Disney Studios, which includes its film, music recording label, and theatrical divisions. Media Networks includes Walt Disney Television and ESPN Inc., and consists of the company’s broadcast, cable, radio and publishing and digital businesses.The direct-to-consumer and international division includes digital subscription streaming services and international holdings.Marvel Entertainment is also a direct CEO reporting business, while its financial results are primarily divided between the Studio Entertainment and Consumer Products segments.

Snow White and the Seven Dwarfs is the first and oldest feature length animated film released by  Disney. The movie made its debut at the Carthay Circle Theatre on December 21, 1937 and was released nationwide (U.S.) on February 8, 1938. Upon its initial release, Snow White earned over $8 million and at one point was the highest-grossing film with sound.

Since its release, the film has remained popular both critically and commercially. The movie received an Academy Award nomination for Best Musical Score in 1938 and was placed into the National Film Registry in 1989 by the Library of Congress because of its cultural, historical, and aesthetic significance.

Snow white and the seven dwarfs 

Treasure Island is a 1950 live action adventure film produced by Walt Disney Productions, adapted from the Robert Louis Stevenson’s 1883 novel. Directed by Byron Haskin, it stars Bobby Driscoll as Jim Hawkins and Robert Newton as Long John Silver. Treasure Island is notable for being Disney’s first completely live-action film and the first screen version of Treasure Island made in color. It was filmed in England on location and at Denham Film Studios, Buckinghamshire.it was the first live action movie made by Disney

Mickey Mouse is a funny animal cartoon character and the mascot of The Walt Disney Company. He was created by Walt Disney and Ub Iwerks at the Walt Disney Studios in 1928. An anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey is one of the world’s most recognizable characters.

Created as a replacement for a prior Disney character, Oswald the Lucky Rabbit, Mickey first appeared in the short Plane Crazy, debuting publicly in the short film Steamboat Willie (1928), one of the first sound cartoons. He went on to appear in over 130 films, including The Band Concert (1935), Brave Little Tailor (1938), and Fantasia (1940). Mickey appeared primarily in short films, but also occasionally in feature-length films. Ten of Mickey’s cartoons were nominated for the Academy Award for Best Animated Short Film, one of which, Lend a Paw, won the award in 1942. In 1978, Mickey became the first cartoon character to have a star on the Hollywood Walk of Fame.

Beginning in 1930, Mickey has also been featured extensively as a comic strip character. The Mickey Mouse comic strip, drawn primarily by Floyd Gottfredson, ran for 45 years. Mickey has also appeared in comic books such as Disney Italy’s Topolino, MM – Mickey Mouse Mystery Magazine, and Wizards of Mickey, and in television series such as The Mickey Mouse Club (1955–1996) and others. He also appears in other media such as video games as well as merchandising and is a meetable character at the Disney parks.

Mickey generally appears alongside his girlfriend Minnie Mouse, his pet dog Pluto, his friends Donald Duck and Goofy, and his nemesis Pete, among others (see Mickey Mouse universe). Though originally characterized as a cheeky lovable rogue, Mickey was rebranded over time as a nice guy, usually seen as an honest and bodacious hero. In 2009, Disney began to rebrand the character again by putting less emphasis on his friendly, well-meaning persona and reintroducing the more menacing and stubborn sides of his personality, beginning with the video game Epic Mickey.

I only hope that we never lose sight of one thing – that it was all started by a mouse.

— Walt Disney, Disneyland; October 27, 1954

Throughout the earlier years, Mickey’s design bore heavy resemblance to Oswald, save for the ears, nose, and tail.[37][38][39] Ub Iwerks designed Mickey’s body out of circles in order to make the character simple to animate. Disney employees John Hench and Marc Davis believed that this design was part of Mickey’s success as it made him more dynamic and appealing to audiences.

A large part of Mickey’s screen persona is his famously shy, falsetto voice. From 1928 onward, Mickey was voiced by Walt Disney himself, a task in which Disney took great personal pride. Composer Carl W. Stalling was the very first person to provide lines for Mickey in the 1929 short The Karnival Kid, and J. Donald Wilson and Joe Twerp provided the voice in some 1938 broadcasts of The Mickey Mouse Theater of the Air,although Disney remained Mickey’s official voice during this period.

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